Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme

Optimise and MG OMD Lead Halfords Group Affiliate Programme

Optimise has been selected to power the Halfords Group Affiliate marketing programme, following a competitive review led by MG OMD.

After a rigorous RFP process, MG OMD chose to collaborate with Optimise due to their technical capabilities and efficiencies. 

Its platform stood out for the management of the Halfords programme, which encompasses Halfords Retail, Garages, National Tyres and Autocare.

Charlotte Morris, Head of Affiliates, Aggregators and Lead Gen at MG OMD commented:

“Optimise’s platform will allow us to take the Halfords affiliate programme to the next level. Several features stood out as game-changers, enabling us to unlock insights and efficiencies, as well as gain valuable competitor intelligence to enable sharper strategic direction. We’re confident this partnership will unlock significant value for Halfords.”