The 9th Global Performance Marketing Awards lit up the Jumeirah Carlton Tower in London last night, uniting industry leaders for an evening of celebration and inspiration.
The night opened with a warm welcome from Founder Matthew Wood, commending the efforts of the industry this year, stating, “Performance marketing is not just a channel. It’s a mindset. A belief that collaboration will always deliver better results than competition.”
Guiding the ceremony was the witty Lou Sanders, whose quick humour kept the audience entertained throughout the evening.
Who took home the trophies?
This year’s standout performer was Awin.
The network walked away with four trophies, including victories for Global Affiliate Network or SaaS Platform of the Year, Performance Marketing Team of the Year, and Excellence in Transparency & Compliance. It’s been a major year for Awin, from the CPI to celebrating its 25th anniversary.
Reflecting on the wins, Vice President Global Operations Peter Jack said, “It’s been mammoth since April, since we launched (CPI). The advertisers have been seeing the results, we’ve been seeing the results, and most importantly, our publishers have been seeing the results. Everyone’s super happy and we’re humbled by this win.”
Close behind, impact.com enjoyed another strong showing, securing three awards, among them Best Affiliate Programme Launch and Best Use of Incentives in Affiliate Marketing, a new category.
Silverbean also had a memorable evening, winning recognition for its work with Virgin Australia, a campaign that impressed judges with its creativity and results.
Acceleration Partners and PartnerCommerce earned praise for their global collaboration with TikTok for Business, picking up Best Affiliate & Partnership Campaign – North America and Partnership of the Year.
Assembly shone in multiple markets, with Assembly MENA claiming Best Brand Performance Campaign.
Captiv8 took home Best Brand Awareness Campaign and Best Use of AI in Performance Marketing for its work driving authentic influencer engagement at scale, while Partnerize and Sports Direct were recognised for excellence in strategic brand collaboration, scoring Best Content Commerce Partnership.
In a strong year for agencies, PHD UK also made its mark, winning for Best Paid Social Campaign. Their partnership with Reddit and Leo Burnett impressed judges for its creative, innovative approach to data-driven storytelling.
Other notable winners included Lodestar Marketing and Direct Asia, iO Digital and ShopForward, and Sampl Technologies with Royal Canin, each demonstrating the diversity and innovation thriving across performance marketing today.
Industry Legend award went to Nicky Senyard, CEO and Founder of Fintel Connect. Nicky has been a true pioneer in the fintech space and our judges were excited to give her all her flowers with this award.
