ChatGPT has announced the launch of its in-chat ‘Instant Checkout.’
The platform’s movements into e-commerce have, for the most part, elicited apprehension from the affiliate community.
AI search has had a visibly depreciative impact on publisher clickthrough rates and web traffic. Will it now steal affiliate revenue too?
A number of major voices in affiliate marketing have been optimistic, despite the concern.
In a recent interview, CJ’s CEO Santi Pierini said that we are at the “iPod moment” when it comes to AI’s convergence with e-commerce – the blooming of a brand new medium. He firmly believes that affiliate will play a starring role in the new landscape.
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