The Performance Marketing Awards are back, and 2026 marks a special milestone: the 20th edition of the industry’s most prestigious event. Set for 12th May at London’s iconic Grosvenor House Hotel, this anniversary celebration promises a night of recognition, inspiration, and networking.
Over the past two decades, the PMAs have championed innovation, creativity, and measurable results across performance marketing.
This year, the awards will evolve alongside the industry, introducing four brand-new categories designed to reflect emerging trends and innovations.
New categories
Among the new categories are Best Use of UGC in Performance, recognising campaigns that harness authentic user-generated content to drive engagement and conversions, and Best Peak Trading Campaign, celebrating campaigns that excel during high-stakes seasonal periods like Black Friday or Prime Day.
Best Retail Media Campaign honours creative, results-driven use of retailer networks and first-party data, while Best Social Commerce Campaign recognises campaigns driving shopping directly within social platforms.
These additions sit alongside existing awards celebrating AI-driven campaigns, multi-channel strategies, and creator-led performance, ensuring the PMAs remain at the forefront of industry excellence.
Hosted by Hello Partner, the awards also aim to give back this year, with donations collected for Mind Charity, supporting mental health in our community.
Exclusive shortlist brunch
Everyone on the shortlist will be invited to an exclusive celebratory brunch.
Sponsors and judges will also be invited to celebrate success ahead of the ceremony.
This intimate gathering recognises the industry’s achievements while providing a relaxed setting to connect, share ideas, and build meaningful partnerships.
It’s a chance to engage with the wider community of leading marketers, honour excellence, and spark collaborations that will shape the future of performance marketing.
Important dates
Entries open on 11th September 2025, with earlybird, regular, late, and last-chance deadlines running through to February 2026. Judges will be looking for creativity, measurable results, and compliance with advertising regulations, as well as clear transparency in AI use.
From innovative campaigns to inspiring agency achievements, the PMAs 2026 are set to celebrate the best of performance marketing in style. Whether you’re entering or attending, this landmark event promises a night to remember.
You can access the entry kit to access judge’s tips, category advice, and guidance on how to enter. Download here.
