If you’re all ready for PI LIVE Europe and pencilling in calendar time for networking, mixers, and sessions too – you might be curious just what’s taking place on the stage this October.
Well, we have good news for you. Our sessions are now here for your perusal on the PI LIVE site.
As ever, it’s a wide-ranging look at all the corners of the industry today. But, it’s anchored in one central theme: Building Better Performance. We’re exploring this by taking a look at multiple actionable strategies to refine and enhance your efforts in a disruptive, emerging landscape.
Exclusive insights from APMA research
Acceleration Partners’ Helen Southgate will be joining the APMA’s Kevin Edwards to dissect findings from the latest UK advertiser survey. What are advertisers looking for in affiliate marketing? How was performance across 2025? What key learnings will be significant for 2026? We’ll be cracking into all that and more in this session.
Southgate comments, “If you work in performance marketing and you’re not at PI LIVE London in October… Where are you? I’ll be there (as I have been every single year), this time as a speaker and an attendee. The networking, the content, the energy – unbeatable.”
Unpacking the truth of attribution
Tracking is no longer a technical issue; it’s a strategic battleground. Between multiple data sources, legal scrutiny, and complex customer paths, marketers face more pressure than ever to accurately prove the route to conversion.
Speakers from brand-side, network-side, and SaaS will be collaborating on this conundrum together. They’ll be dispelling the myths and providing you with clear takeaways to improve your tracking management.
Lounge’s Hannah Lewis, who will be joining the panel, says, "I’m really looking forward to speaking at PI LIVE. I always find so much value in having meaningful conversations about the current landscape with my peers, gaining fresh insights, and sharing ideas."
What’s really going on with AI search?
AI search has become one of the prevailing and more mysterious problems of 2025. It’s evident that it’s a problem that isn’t disappearing anytime soon. If anything, it’s likely to have an even greater impact next year.
What’s really happening to affiliates as a result of AI search?
Is it an opportunity or a crisis?
How can affiliates weather any potential storm and implement best practices to fare well through the disruption?
We’ll be answering all of these questions and more throughout this panel session.
Peec AI’s Malte Landwehr, who will be joining the panel, told Hello Partner, "I believe AI search will have a devastating impact on reach and affiliate-based business models. Large publishers could lose up to half of their organic traffic within the next two years. Companies in this space will have to adapt or risk failure. I’m looking forward to discussing all of this at PI LIVE.”
Examine the agenda for yourself now
Head over to the PI LIVE Europe site to check out the sessions for yourself.
If you haven’t yet picked up your pass, make sure you do that first. Spaces are filling up, and you don’t want to be left out of the conversations shaping our industry’s future.
Head to the site and grab your Earlybird pass here.
