Tesco Doubles Down on First-Party Data-Driven Ads, with Expanded LiveRamp Deal

Tesco is doubling down on personalised, data-driven advertising, and it’s expanding its collaboration with LiveRamp to achieve this.

In 2021, these two partners established a relationship, where LiveRamp was supporting Tesco in setting up offsite partnerships across media owners like ITVX, Pinterest, and The Trade Desk.

Now, the partnership has expanded to encompass Tesco’s Grocery, Clothing, Mobile, and retail media divisions. LiveRamp’s platform will activate the retailer’s first-party data across more than 13 media destinations.