“It’s an Affiliate Market. They’re Not Even Being Shy About It” Partnerize CEO on Affiliate Marketing’s Huge AI Opportunity

"It's impressive, but it's not good enough. We have a lot of work to do," Matt Gilbert, CEO of Partnerize, told the crowd at Partnership Day last week. 

He was referring to recent figures revealed by the Performance Marketing Association (PMA) and the Affiliate & Partner Marketing Association (APMA). 

Both bodies conducted research into the affiliate industries within the US and the UK and found that they were worth $13.62bn and £1.66bn, respectively, in ad spend.

The news was met with much rejoicing across social media and news outlets. But, Gilbert believes that this is not the moment for the industry to rest on its laurels.