If the past decade was about legitimising the creator economy, the next phase is about integration. Creators are no longer just content makers - they’re entrepreneurs, brand builders and, as we’ve seen in recent years, political voices.
The ideology of influence has moved beyond just selling products - it’s now shaping culture, business and even governance.
As you move through this conference, listen for the signals of what’s next in the space.
How will brands create their own cultural moments as consumers inevitably face ‘trend fatigue’ in influencer marketing? What are the opportunities for brands on major platforms like YouTube, as creators establish themselves as fully-fledged content production studios? How can brands, agencies, networks and creators collaborate to ensure fair attribution in the conversion journey?
Hearing from a diverse range of industry experts, this year’s agenda has been crafted to help brands navigate the next phase of influencer marketing, one where influence isn’t just a marketing tactic, but an integrated driver of business growth.
What’s on this year
You can browse the first wave of our agenda launch here.
But first, here’s a taster of what’s in store.
Beyond the Trend: How Brands Can Build Cultural Moments that Last
Instead of chasing fleeting trends, how can brands create their own cultural moments that resonate beyond a wave of virality? Hearing from the brains behind the Michael Cera x Cerave phenomenon, experts will unpack the 'go to market' plan, understanding how brands and creators can collaborate to craft campaigns that not only drive engagement, but also shape cultural conversations.
Key takeaways:
- How brands can deepen 'always on' creator partnerships to drive success
- Learn how brands can move beyond reactive trends to create lasting cultural impact
- Identify 'behind the scenes' tips on the research, planning & execution of an award-winning campaign
The Affiliate Blind Spot: Rethinking Attribution for Influencers & Brands
Despite the noise, affiliate is more than just a ‘last-click’ game - but are brands structuring partnerships in a way that truly values influencer impact? Recent events have exposed a widespread blind spot when it comes to determining how affiliate commissions are tracked and attributed. Many creators are unaware of how their role in the conversion journey is being measured – sometimes they may not be attributed fairly.
This session will bring together experts across the affiliate & influencer ecosystem to strip away the fluff and deliver clarity on how brands can structure contracts that fairly distribute commissions between influencers and other affiliate partners.
Breaking the B2B Mold One Year On: A Brand's Playbook for Success
Join us for this very special deep-dive, as we carry on the conversation in the second installment all around B2B influencer marketing. Experts will ask: What has changed? And where is B2B headed next for brands? We’ll break down the playbook for success to establish exactly how B2B brands are winning with influencers and securing consistent results year-on-year.
YouTube: What Comes Next for Brands & Creators?
Introducing this year’s new initiative, ‘The Community Pick’, we’ll hear into the key predictions for creator marketing on YouTube in 2025 and beyond. How can brands partner with creators effectively on the platform? And how can brands create their own YouTube content that audiences actually want to watch?
Join the Conversation
There will be numerous networking opportunities to discuss these topics in finer detail with peers and industry leaders.
We’re so excited to see you! Secure your pass now here.
