The APMA Responds to Site Reputation Abuse, Urges Affiliates to Diversify Revenue Streams

It’s been an incendiary few days in affiliate marketing, on the tail-end of a year that hasn’t been short of drama. 

But amidst the shock, the criticisms, the support, and hundreds of hot takes on social media, there lies a genuine concern for the future of affiliate marketing. 

Kevin Edwards, Founder & Director of the Affiliate and Partner Marketing Association, spoke to Hello Partner about the week’s events and provided advice for affiliates moving forward.

Edwards criticises the “random and unstructured” nature of these strikes that leave affiliates “continuing to ‘look over their shoulders in fear’ as to if or indeed when they will be hit.”

He writes, “While we note that ‘classic’ affiliate marketing techniques should remain unaffected – at least for now – this move is a setback for legitimate businesses helping to drive vital revenue for their partners. We have also heard anecdotally of some traditional affiliates being hit by Google’s changes in 2024 despite them adhering to their guidelines.