Twitch’s CMO Rachel Delphin Talks Brand Partnerships, Educating Creators, and Gen Z Audiences

Sitting in Twitch’s London office, everything is perfectly on brand. From an ‘Avengers’ conference room to a dedicated streaming room, it's exactly how you'd imagine it. Rachel Delphin, Twitch's CMO, sits across from me on a purple couch, eager to discuss how the platform is evolving to benefit brands, creators, and its highly engaged audience.

Twitch’s audience is a dream for brands and marketers alike, with almost 70% consisting of 18-34-year-olds. But what sets Twitch apart is the capability for deeply niche groups to find high levels of engagement on the platform. Whether it’s gaming, chess, DJs, or real-life (IRL) content, Twitch fosters highly engaged communities around specific passions. This focus on niche interests creates a unique opportunity for brands to connect with audiences that are not only young but also deeply invested in their chosen verticals.