Is AI the Answer to Creators’ Mental Health Problems? Probably Not.

When it comes to the creator economy and influencer marketing, the conversation around AI has mostly been the same: how it can help brands and creator engagement. Essentially it’s been a very business-heavy approach. But now Meta has offered a new benefit to introducing AI into the creator economy: mental health.

Being a creator or influencer is a highly glamorised job. Working on your own time, gifted products, access to events and trips, but like everything, there are drawbacks. Creators’ mental health can be heavily impacted by their work, which is something we’re exploring at Hello Partner.