Are You Heading Towards the Deprecation Cliff?

“If all your friends jumped off a cliff, would you do that too?”

In the UK, this is a common phrase you hear throughout childhood. If you ever got in trouble and attempted the feeble excuse of ‘everyone else was doing it’, your parents may have retorted with the sentence above. 

And now, all these years later, we’re asking you the same question. If everyone else was about to jump off a cliff, would you follow them?

We’re talking about the Deprecation Cliff.

Your parents might have said this rhetorically, but this time a chunk of the industry really is heading towards the cliff’s edge.