It’s been a whirlwind first week of 2024 in influencer marketing and the Creator Economy. Firstly, it’s been revealed that the top 50 content creators of the last year raked in £700 million in 2023. We look at who came out on top and why.
Peloton plunged into a groundbreaking partnership with TikTok for a fitness revolution, and a Washington Post report reveals the wide spectrum of influencer income.
Meanwhile, Instagram creators share their dissatisfaction with the recent influx of features, a Chinese influencer is on the brink of deportation and a potential lifelong ban from Thailand, and the FTC drops the hammer on sneaky sponsorship disclosures. Let’s dive in!
Want to read more? Become a Partner+!
Sign up now and upgrade your account to read the post and get access to the full library Partner+ posts and other exclusive benefits.
Enjoy a FREE trial. 14 days on us, cancel anytime.
Start Your Free Trial
Already have an account? Sign in
