We are thrilled to announce the launch of the Influencer Marketing Show USA 2024, which will return to the iconic New World Stages in New York.
Mark your calendars for June 3rd and June 4th 2024, as we gear up for the third edition of this remarkable event, where you’ll be able to discover the latest trends, forge invaluable connections, and explore the future of the Creator Economy.
Revamped and renewed
In an exciting development, we've rebranded from IMS NYC to IMS USA, reflecting the expanding scope and influence of the show.
We are also delighted to bring back the complimentary brand scheme, with applications set to open in January to kick off the new year. This initiative aims to foster collaboration and innovation within the dynamic realm of influencer marketing.
We've listened to your feedback and restructured the evenings, too. This year, the IMS USA Afterparty will be on Tuesday, freeing up Monday for valuable dinners with clients and teams. It's an opportunity to network, share insights, and build meaningful connections in a relaxed and convivial setting.
Broadway experience
Prepare to be inspired and engaged in an environment that mirrors the creativity and vibrancy of the Broadway scene. This year's content will be hosted on real Broadway stages at the New World Stages, adding a touch of New York glamour and theatricality to the Influencer Marketing Show.
Attendees will also have the chance to cement relationships with even more brands and creators during a day and a half of networking at the show, with the option to book those all-important 1-2-1 meetings with our AI-driven networking app. Brands attending IMS USA 2023 included: Airbnb; Estee Lauder; Hilton; Macy’s; Mattel; Unilever; Walmart, and many more.
Insightful tracks for learning
Join us in exploring the ever-evolving landscape of the Creator Economy, predicted to reach a staggering $480 billion by 2027. Stay ahead of trends as we delve into the technological advancements and democratised content creation tools shaping the future of influencer marketing.
Attendees will also discover the potential of livestream social commerce, or live shopping, which has transformed online shopping by blending live video streaming with real-time interaction and sales. This track will provide insights into overcoming challenges and leveraging live shopping to captivate customers and drive conversions.
Full-funnel creator partnerships
In 2023, influencer marketing transcended brand awareness, becoming a powerful tool across all stages of the marketing funnel. At IMS USA, attendees will learn how to build full-funnel programmes that earn consumer trust, reach hyper-targeted audiences, and maximise ROI through effective collaborations with creators.
There will also be the opportunity to explore the latest tools that streamline influencer selection, blur the lines between content and purchases, and revolutionise how you work in this informative track.
But that’s not all, as the agenda will also dive deep into regulation and standardisation. In today's digital landscape, influencers wield significant influence over both followers and brands. Governments globally are taking measures to regulate influencer engagements, and this track will provide a comprehensive analysis of influencer regulations, guiding brands on safeguarding themselves in an era of increased collaboration.
Save the date
Join us on Thursday, June 3rd, at New World Stages for an unforgettable experience where we’ll shape the future of influencer marketing together.
You can also now discover ways to get involved in the show as an exhibitor or sponsor, including opportunities in thought leadership, branding, and networking.
Applications for complimentary schemes will open in January; stay tuned for more updates coming your way soon! In the meantime, be sure to sign up to our newsletter to stay alert when the much-anticipated agenda is released.
