GroupM, in collaboration with influencer marketing agency Goat, has joined forces with Amazon Ads to introduce an exclusive service that will seamlessly integrate creator content into the online shopping experience on the e-commerce giant.
This innovative offering, available only to GroupM's clients, aims to pioneer creator-driven advertising content directly on Amazon's platform, according to GroupM’s press release.
This collaboration brings forth a range of bespoke formats, one of which allows the upload of creator content onto Product Pages and Brand Stores, ultimately boosting conversion rates and transforming Brand Pages on Amazon into enticing "inspiration hubs" for consumers.
The collaborations’ key highlights
Goat aims to break traditional boundaries by fusing influencer content with other media channels. Some of the key features of this collaboration include exclusive bespoke formats available to clients only:
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