Cracking the Code for Success in Southeast Asia's Digital Landscape
Bain and Google have named this decade the digital decade in Southeast Asia and for good reason. With a rapidly growing digital economy that reached $200 Billion in 2022, it is a region that cannot be ignored.
As a geographically distinct region that only recently embraced the online economy, Southeast Asia does have a number of local characteristics that sets it apart from other more western markets. As such, let’s look at a few of these different characteristics and how they affect the way you can approach these markets.
Southeast Asia, for the most part, came online later than a lot of Western countries. For many, the first device they used to access the internet was a mobile device. The mobile phone continues to be the main access point to the internet in the region today. This has a number of ramifications.
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