As a geographically distinct region that only recently embraced the online economy, Southeast Asia does have a number of local characteristics that sets it apart from other more western markets. As such, let’s look at a few of these different characteristics and how they affect the way you can approach these markets.
Later Online
Southeast Asia, for the most part, came online later than a lot of Western countries. For many, the first device they used to access the internet was a mobile device. The mobile phone continues to be the main access point to the internet in the region today. This has a number of ramifications.
