What’s in it for the Consumer? The Real Value of Cashback

Cashback providers and their retailer partners are well-versed when it comes to understanding the value that their service can provide to consumers. However, are consumers equally aware of this value? And for the curious consumers who haven’t explored cashback offers before, how can the provider and their merchant partner encourage them to embark on a very rewarding journey?

A refresher on how cashback works

Despite differing fees and T&Cs, most cashback providers offer the same benefit –  consumers are paid a cash reward when they click through from a cashback site to make a purchase from a merchant. Many cashback providers allow free use for consumers, however, you can often pay for premiums that increase the likelihood of high rewards.

There are many benefits available to consumers who make purchases through cashback sites, some of these include:

• Big savings on holidays, flights, and accommodation.
• Make money when you refer a friend to a cashback site.
• Earn money by taking online surveys.
• Turn your cashback into gift cards to spend with your favourite retailers.
• Save on ‘long term’ purchases such as broadband or television packages.