The partnership economy is growing bigger each year. New brands, publishers, creators, and agencies are all joining the party, making the channel more diverse and intricate than before.

impact.com is one of the leading partnership management platforms, and so its CEO, David A. Yovanno, is the perfect guide to help us navigate the partnership sphere for 2023.

We spoke with David about the changing habits of consumers online, the evolution of affiliate marketing, and expectations for the partnership channel in 2023, as well as impact.com’s plans for the year ahead.

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