Video Content: Fireside Chat with Boohoo – The Value of Unlocking the App for Affiliates

One of the best ways to grow app traffic and revenue is by leveraging affiliates who have easy access to and influence over your target audiences. However, the majority of affiliate campaigns continue to drive users to mobile websites where the user experience is limited, engagement is poor, and conversions rates are lower than the app.

Learn from Edith Batchelor, Senior Affiliate & Partnerships Manager at Boohoo, how they worked with Branch to "unlock the app" for affiliates in order to properly track and credit app conversions, provide seamless experiences routing users to the right place in the app, and turn their app into one of their highest performing channels.