Photo by Vivien GarnesUpfluence, a leading SaaS influencer marketing platform, announced that it successfully raised $3.6 million in Series A funding. The round was led by the tech entrepreneurs’ fund ISAI, with participation from investment group, French Partners. The company intends to use the funds for continued global expansion and for further investment in its proprietary software. In a statement, the company said it will be focusing on integrating machine learning and deep data analysis into the platform without losing sight of user experience. Upfluence was founded in 2013 by CEO Vivien Garnes and provides a SaaS platform for influencer marketing. The company’s independent database aggregates millions of profiles from seven different platforms to provide access to 1.2 million influencers in 150 countries. Using its trademark search engine, integrated mailing platform, and real-time campaign tracking, Upfluence delivers a suite of professional tools that streamline the influencer process from start to finish, including fake follower analysis, AI-assisted influencer recommendations and quantitative and qualitative search criteria that account for the most niche micro-influencers. Additional features such as campaign management, reporting tools and a payment processing platform simplify influencer interactions so brands can focus on their marketing goals. “From pure branding to driving sales, Upfluence’s all-in-one SaaS allows its clients to reach their marketing goals with ease. Upfluence has already turned Influencer Marketing into a highly profitable channel for its clients,” said Thierry Vandewalle, venture partner at ISAI. “We’re very excited to be working with ISAI and Thierry Vandewalle moving forward, their impressive portfolio and strategic experience make them the ideal partners for Upfluence as we continue to scale our business globally,” commented Vivien Garnes, CEO of Upfluence. The funding is a sign that influencer marketing is becoming increasingly synonymous with tech and has the potential to bring greater transparency and efficiency to the influencer marketing industry.
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