Google’s ‘Helpful Content’ Update – SEO-pocalypse, or Business as Usual?
New Google updates usually arrive with a reckoning, but is this one actually better for SEO?
Performance Marketing293
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
Deep Dive: A Fresh Look at the Funnel
Is the marketing funnel becoming obsolete in the modern world?
Rewards Programmes and Web 3 – Driving ‘Brand Valuable’ Behaviour and Loyalty
As technology advances, so do marketing strategies. With the advent of Web 3 and digital wallets, it’s time for brands to consider how they can use upcoming technologies to their advantage. In Web 3, users will hold most of the power. Decentralised networks make this possible: they allow communities...
Why Do Brands Need More Than Just a DSP?
Consumers are spending a significant portion of their time on the open internet, yet many marketing budgets are still funnelled into walled gardens. These are powerful platforms that earn a place on most media plans for their size and ability to quickly scale, but there is an imbalance between consumer...
GA4: Why the New Platform is Set to Revolutionise Marketing
GA4 is the fourth major release of Google Analytics and the newest iteration of the free measurement platform. Unlike previous releases, it’s an entirely new platform that will enhance all Universal Analytics capabilities and reduce brands’ reliance on cookies across platforms and devices. Machine learning will be used to...
Why Performance Marketing is the Single Most Resilient Channel – Insight from Adam Singolda
When I was presented with the opportunity to speak with Adam Singolda, Founder and CEO of Taboola, I obviously jumped at the chance. Taboola is widely recognised as being the world’s leading content discovery and distribution platform, and Adam is responsible for the creation of this.
