Klarna Files for IPO in the US
The announcement arrives after a rocky few years for the BNPL giant.
Performance Marketing280
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
“Keep It Short, Modern, and Quick”: Point2Web Discuss Snapchat, 2025 Plans, and PI LIVE Europe
We caught up with the agency in London to learn more about the Snapchat Garden and their plans for next year.
YouTube Rolls Out Hyperlinked Comments Feature, Linking Random Comments to Google Search Results
Users have seen certain keywords link to Google search in YouTube mobile. Is this genuinely providing value, or is it just opening up a universe of spam?
AppLovin’s Revenue Surge and Market Cap Gains Signal Shift in Ad Tech
An adoption of machine learning has worked well in today's data landscape.
News Outlet Giant Freakin’ Robot Shuts Down Amidst Google Troubles
The publisher primarily relied on programmatic advertising and very occasionally affiliate links. Google algorithm changes tanked the site’s visibility and in turn, its revenue.
“We’re relentlessly dedicated to our vision that scale and automation will drive our category forward.” Sean Sewell, Co-Founder of Partnerize, Talks 2025 Plans & More
A focus on robust tracking, GA4 reporting, and fighting affiliate fraud are all on the agenda for the platform.
