Google Brings Ads to AI Mode in US and India
Conversational search now features ad placements, content guidance for publishers, and targeting tools for advertisers.
Performance Marketing310
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
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Google Blocks Ad Tracking for Sites Without Consent Mode v2
New enforcement affects conversions and remarketing across the EU.
Tesco Doubles Down on First-Party Data-Driven Ads, with Expanded LiveRamp Deal
The move will increase transparency and granular audience targeting for advertisers, such as showing products to customers based on specific dietary requirements.
Google’s AI Mode Arrives in the UK
The new search tab works like a cross between Overviews and a standard LLM search. How will it impact marketers?
Affiliate Marketing Strengthens Its Influence in Southeast Asia
Report shows that affiliate is now central to creator commerce and product discovery in Southeast Asia.
Meet the Judges for the GPMAs 2025
The judges will soon begin work on ranking, voting, and debating who should win at the GPMAs this year. Here, they provide some thoughts.
