Meta Removes Precise Targeted Ads to Embrace ‘Sensitivity’
After a chaotic year of fines, bans, and lawsuits, Meta turns its attention to user privacy and gives advertisers just three months to update its targeted campaigns.
Performance Marketing177
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
Week in Review: Connected TV Gets Another Perfomance-powered Update
Everything you might have missed from the past week in partnership marketing.
Cookies Are Fading Away and Marketers Feel Ready
Over 70% of marketers are prepared for Chrome’s deprecation of third-party cookies, starting today.
Affiliate Marketing 2024: A Glimpse Into A Tech-Fueled, Publisher-Empowered Future
What does 2024 have in store for affiliate marketers?
Monthly Top Line – December 2023
All the latest hires, movers, shakers, and mergers from the last month to keep you up to date with the partnership space.
Tech Talk: Browser Updates and FCC Changes That Should Be On Your Radar
Heading into the new year, make sure you’re aware of Google’s CMP and cookie updates, as well as the new FCC rules impacting performance and affiliate marketing.
