White House to Discuss Privacy, AI, and Fair Pay with Creators
Creators say White House are "not having the right conversations" ahead of its first-ever Creator Economy Conference.
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ASA Rules Against Multiple Vape Brands for Irresponsible Affiliate Marketing
As part of a wider investigation into affiliate promotion of e-cigarettes, ASA found three brands to be in breach of advertising regulations.
Creator Content Boosts Purchase Intent by 206% and Strengthens Brand Awareness
New research illustrates just how powerful creator marketing is across the funnel.
Don’t Rely Solely on Amazon This Prime Day
DTC channels have seen a 27% increase in sales over Amazon sale periods.
What to Expect at iPX 2024 London
An essential agenda covering departmental barriers, influencer negotiation, innovative technologies, and more.
The Growing Problem with APAC Subnetworks and PPC Fraud
Several US & UK advertisers have seen a substantial amount of hijacking from affiliates on APAC subnetworks. I heard from an agency, brand protection platform, and APAC subnetwork to learn more about this.
