Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Last week Twitter removed millions of fake followers and bot accounts in a ploy to restore trust in microbloggers and encourage healthy conversation on the platform as part of a crackdown to stop misuse of the site. As a result, users with larger followers may have seen a major drop...
Buzzoole has become the first influencer marketing platform to launch an integration with Instagram that will allow brands to analyse ‘stories-based’ influencer marketing campaigns. As part of the integration, analytics has been introduced to the Buzzoole reporting dashboard, giving brands access to in-depth and real-time data on views and comments...
Influencers are enjoying more sponsored partnership opportunities than they did a year ago, according to a study in March from Activate. In addition, 62% of marketers are set to growth their influencer marketing budgets this year as the channel continues to strive as an avenue for advertising and marketing performance....
YouTube has announced a new division dedicated to beauty and fashion content partnerships, which will be led by best selling author and editor Derek Blasberg. Reporting to YouTube’s VP of content partnerships Kelly Merryman, Blasberg will be responsible for cultivating relationships with brands and high-profile individuals in the industry...
Facebook has officially rolled out its a branded content managing search engine tool, known as Brand Collabs Manager, allowing advertisers to select content creators based on their unique audiences. Following leaked screenshots of the product last month, the search engine manager aims to connect brands and influencers for more authentic...
Instagram has launched its Instagram TV app (IGTV) to mark the social platform reaching one billion users. Announced today (June 20) at Instagram Live in San Fransisco, the rumoured long-form video service is set to compete with YouTube and will allow users to upload video content up to one hour...
