Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Amid a backlash over ad disclosure, cosmetics brand Benefit has set up a new in-house influencer agency as it invests more in the influencer channel. Bridging the gap between Benefit’s marketing team and digital influencers marks a change in the way Benefit is approaching influencer marketing. The purpose of...
We’re excited to announce that we’ve teamed up with PerformanceIN to bring you our first ever Influencer Marketing Buyer’s Guide, introducing the best tech platforms and agencies within the industry to kick-start your campaigns.Are you an advertiser stepping into the world of influencer marketing for the...
Valentine’s Day presents the ideal opportunity for brands to run engaging, innovative campaigns with influencers. This is proven in indaHash’s international study of over 1,000 digital influencers looking at their spending habits around the annual event, which found that 91% of influencers celebrate Valentine’s Day when...
The Committees of Advertising Practice (CAP) has rolled out new rules to stop advertisers targeting children with “irresponsible gambling adverts.” CAP, which creates the UK advertising codes administered by the Advertising Standards Authority (ASA), has outlined that exposure to gambling ads that comply with the UK’s Advertising Codes is,...
How consumers are being sold to is changing as social media influencers have changed the way users connect with brands and also how companies promote products. A BBC Panorama investigation into digital influencers called the ‘Million Pound Selfie Sell Off’ found that a 13-year-old boy was encouraged to ‘gamble’ on...
Influencer marketing platform Buzzoole has launched what it claims to be the industry’s first influencer marketing benchmarking report to help address common measurement issues around the effectiveness of influencer campaigns.It’s not enough to measure the metrics such as followers and engagement to prove the impact of influencer...
