Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
HelloSociety, a social-first creative agency owned by The New York Times Co, has launched its first-to-market measurement Campaign Impact Study (CIS) tool, providing brands with a unique understanding of the impact and effectiveness of its influencer marketing campaigns, along with insight into an influencer’s following via direct follower feedback....
Spotify has chosen New Stance, a digital marketing agency for sport and entertainment brands, as its new UK influencer marketing agency. The agency and Spotify’s premium team will work together to devise and deliver a new influencer marketing strategy to help drive awareness, monthly active users and push other...
A new survey from design agency, 383, found that 18-25 year-olds are twice as likely to take advice from social media influencers than they are to trust the judgement of friends or family when it comes to making certain decisions like booking a holiday. Over half (58%) of the 2,...
A new survey from Cascade Influencer indicates that influencer marketing is fast becoming a staple marketing channel for sports teams across both the US and Canada. More than 65% of sports marketers agree that influencer marketing programs are a necessity for a brand’s success in today’s world. It...
The Influencer Marketing Awards’ Rising Star award, which was sponsored by The Fifth this year,recognises the successes of young individuals within the influencer marketing industry who are excelling in their area of work and pushing the space forward. Following a final judging round where the five shortlisted candidates voted...
Performance-based marketing company Linqia’s The State of Influencer Marketing 2019 report found that influencer marketing has matured beyond a ‘test and learn’ tactic into an ongoing and effective digital marketing channel. Linqia surveyed 197 marketers from a variety of industries in February on how brands and agencies are using...
