Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
The UK advertising watchdog’s latest report calls for brands and content creators to clearly label social media paid-for posts as it found that members of the public are still struggling to identify sponsored posts. It suggests that upfront disclosures such as #ad are “necessary as a minimum.”The ASA’...
The Audited Media Association of Australia (AMAA) has formed a new industry council for local influencer marketing (AIMCo). The aim of the council is to create a collaborative forum to develop best practice standards for companies working in the influencer marketing industry. The key principles include a commitment to transparency...
The Influencer Marketing Show is the place that educates brands, agencies, tech platforms and content creators about the latest happenings in the influencer marketing industry across two days. Want to be part of the most important conference in the influencer marketing calendar and meet potential prospects, hear from a range...
Global retail network Bazaarvoice has announced the acquisition of Influenster to enhance its product reviews and user-generated content. The takeover merges Influenster’s community of everyday consumers with Bazaarvoice’s global retail network to provide a holistic user-generated content (UGC) and word-of-mouth platform With nearly six million community members worldwide,...
Oslo-based influencer marketing platform, inzpire.me, has confirmed it has raised €1.2 million in a round led by Schibsted Media Group. This round brings the company’s total funding-to-date to €2.2 million. SNÖ Ventures, Thomas Falck (Chairman of Investinor), and Martin Ingemansson (Managing Director at Facebook Nordics) also...
In what’s being described as a big move for the company and industry in general, beauty cosmetic giant Estée Lauder has announced that it’s committing 75% of its advertising budget towards influencer marketing. The news was confirmed by the company’s CEO Fabrizio Freda, following the firm’s...
