Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
One year after Unilever PLC warned that fraud was undermining influencer marketing, the company’s venture capital and private-equity unit has invested in influencer marketing software platform CreatorIQ.The investment is part of Unilever’s mission to improve the integrity, transparency, and measurement of influencer marketing, both for itself and...
Snapchat is feeling the pressure from platforms like Instagram and is upping its e-commerce game. Snapchat has launched an in-app shop feature for top influencers on the platform, meaning that users will be able to purchase products directly within the Snapchat app.The shops will be powered by Shopify and...
French beauty brand Sephora has been leading the way when it comes to influencer partnerships. Just under two years ago, Sephora took a new approach to its strategy to focus on longer-term relationships, allowing them to build a “longitudinal set of discussion with influencers.” Recently, Sephora went on the hunt...
With the influencer market growing, and as advocates of the influencer space, we thought it was time we created a brand-new jobs listings page with the hottest new job roles available in the influencer marketing industry. This includes the likes of account managers, influencer marketing gurus, partnerships managers, and influencer...
Yesterday (June 4), Instagram announced that it is now allowing advertisers to promote organic branded content from influencers as adverts in the feed and in Stories. According to the platform, it has been one of the biggest requests from brands to date as they look to incorporate branded content posts...
Talent management agency The Hello Group have announced a strategic partnership with influencer marketing platform Post For Rent, to support brands in creating successful and engaging influencer marketing campaigns worldwide. Post For Rent will utilise The Hello Group’s global relationships with key potential partners, talent, agencies, record labels, and...
