Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
In what’s being described as a big move for the company and industry in general, beauty cosmetic giant Estée Lauder has announced that it’s committing 75% of its advertising budget towards influencer marketing. The news was confirmed by the company’s CEO Fabrizio Freda, following the firm’s...
All-in-one influencer marketing platform Mavrck has acquired influencer search SaaS platform GroupHigh for an undisclosed amount. The acquisition will help increase the size of Mavrck’s influencer search index by 10 times as well as enrich the influencer audience data, and enhance blogger and YouTube search capabilities to help marketers...
Social marketing agency WeQ Influencers, run by mobile advertising firm WeQ, has officially partnered with video platform TikTok. The partnership aims to help brands and agencies create native advertising campaigns on the platform. WeQ Influencers launched earlier this year and has already delivered a number of campaigns on TikTok, Instagram...
In true British summer fashion, the day of the Influencer Marketing Summer Social (August 14) was a pretty soggy one. As everyone was wondering where the sun had gone this August, we were there to brighten things up with our exclusive Influencer Marketing Summer Social. We invited the industry’s...
Pinterest has announced it is opening a new office in Sydney to serve users, creators and businesses in Australia and New Zealand as demand for the platform grows. Nearly four million pins are saved by users in the two countries each day.The new team will be led by newly...
Ogilvy UK has announced a new partnership with influencer marketing platform Takumi to expand the agency’s InfluenceO tool to allow clients to effectively execute multi-market campaigns with influencers in multiple languages.As part of the partnership, both Ogilvy and Takumi will support to expand the footprint of the tool,...
