Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Instagram has redesigned the IGTV app to promote creators publishing long-form video content and change how IGTV videos can be shared to Instagram Stories, focusing on creators and discoverability. The new IGTV homepage features a popular creator at the top, which will be based on who they follow and what...
As people are stuck at home during the pandemic, they are spending more time on social media. But what topics on Instagram are gaining popularity across the globe? HypeAuditor’s recent study of over 10 million Instagram influencers with over 1,000 followers revealed which topics on Instagram are proving...
According to SaaS platform Upfluence’s new study, viewership on Amazon-owned Twitch has increased 24% during the Coronavirus confinement. Upfluence analysed Twitch data from February 15 to March 22 (just before the UK’s lockdown) to see how social behaviors changed during quarantine. One engagement metric to quantify Twitch activity...
The World Health Organization (WHO) has partnered with CGI influencer Knox Frost to help inform the younger generation of important Coronavirus best practices. According to Buzzfeed News, the Instagram post is part of the WHO’s COVID-19 Solidarity Response Fund and the campaign will be pro bono. Knox Frost is...
With agencies temporarily shut and shoots cancelled, brands are turning to influencers for content creation in favour of production agencies according to a study by marketing agency Obviously. Obviously analysed 7.5 million Instagram posts, 260 campaigns and 2,200 TikTok influencers to better understand the ways people are using...
According to The Information, YouTube is reportedly working on ‘Shorts,’ which will have the same functions as TikTok in the existing YouTube app as opposed to being a stand-alone product. Rumour has it, Shorts will be a short-form, user-generated content feature that will allow users to post brief videos in...
