Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Instagram said it will start to hide posts that promote cosmetic surgery and diet products from under 18s and will even remove social posts that promote any “miraculous” weight loss products in a bid to reduce the pressure felt as a result of social media. These new policies will also...
Amazon’s Influencer Program will now give influencers vanity URLs that lead to a personal storefront on Amazon.com, where they can promote products that they sell on Amazon. At the storefront, influencers can link directly to Amazon via channels where hyperlinking a URL isn’t available – like the swipe-up...
Performance-based influencer marketing platform Linqia has announced a new end-to-end solution, the Enhanced Shopper solution. It allows marketers to drive sales at a specific point of purchase across multiple retailers. Linqia’s new updates to the Enhanced Shopper solution features an industry-first capability to include a Universal Checkout, which allows...
The Influencer Marketing Show has today announced its partnership with the Influencer Marketing Hub for the 2019 event to promote the positive and innovative work happening in the influencer space. Given the extensive resources, knowledge and tools shared for industry professionals on the Influencer Hub platform, and the insight and...
The Influencer Marketing Association has launched to protect the authenticity and ethics of influencer marketing as the industry continues to expand. The US-based association was founded by influencer marketing veterans from brands and agencies including HUNTER, Unilever, and 360PR+. “We founded the Influencer Marketing Association to help establish parameters and...
BrandTotal, an intelligence platform for marketers, analysed how major US cosmetics brands are utilising paid social media to achieve their brand goals over a 60-day period. Surprisingly, the new report found that L’Oréal Paris puts a massive 93% of its ad dollars towards YouTube to appeal to its more...
