Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
In a bid to combat misinformation being shared online, the UK Government has announced it is partnering with social media influencers to help share accurate information about the COVID-19 pandemic. Currently, social media platforms are trying to fight this misinformation and fearmongering, and social media influencers can help reach audiences...
The evolving health concerns around the COVID-19 pandemic is disrupting business travel and global events at pace due to the concern concentration of people in enclosed spaces and ad budgets freezing. Talking Influence is monitoring industry events and the current status of events is as follows. Influencer Marketing Awards and...
The wellbeing and safety of our partners, delegates and team are of utmost importance and we have therefore been working proactively for some time with our venues and suppliers on contingency plans for our events. Many of which fall during the anticipated COVID-19 coronavirus peak. Based on the information we...
Last week, the Federal Trade Commission (FTC) filed a complaint against detox tea company, Teami for promoting misleading health messages across social media. Teami’s 30 Day Detox Pack claimed it would help consumers lose weight, and that its other teas helped fight cancer, decrease migraines, and treat colds. According...
This week, TikTok announced in an email to Creator Marketplace users it will be rolling out new campaign reporting features on its TikTok Creator Marketplace app. “With a new decade underway, what better time to take your TikTok campaign measurement into the future! We are proud to announce an important...
Hearst UK is partnering with digital talent agency Sixteenth on the launch of the Hearst Influence Network to leverage the editorial talent across its network. The publisher of 26 brands, including Elle, Cosmopolitan, Country Living and Esquire, hopes the in-house talent and influencer initiative will grow and develop Hearst’s...
