Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
The Influencer Marketing Show is the place that educates brands, agencies, tech platforms and content creators about the latest happenings in the influencer marketing industry across two days. Want to be part of the most important conference in the influencer marketing calendar and meet potential prospects, hear from a range...
Global retail network Bazaarvoice has announced the acquisition of Influenster to enhance its product reviews and user-generated content. The takeover merges Influenster’s community of everyday consumers with Bazaarvoice’s global retail network to provide a holistic user-generated content (UGC) and word-of-mouth platform With nearly six million community members worldwide,...
Oslo-based influencer marketing platform, inzpire.me, has confirmed it has raised €1.2 million in a round led by Schibsted Media Group. This round brings the company’s total funding-to-date to €2.2 million. SNÖ Ventures, Thomas Falck (Chairman of Investinor), and Martin Ingemansson (Managing Director at Facebook Nordics) also...
In what’s being described as a big move for the company and industry in general, beauty cosmetic giant Estée Lauder has announced that it’s committing 75% of its advertising budget towards influencer marketing. The news was confirmed by the company’s CEO Fabrizio Freda, following the firm’s...
All-in-one influencer marketing platform Mavrck has acquired influencer search SaaS platform GroupHigh for an undisclosed amount. The acquisition will help increase the size of Mavrck’s influencer search index by 10 times as well as enrich the influencer audience data, and enhance blogger and YouTube search capabilities to help marketers...
Social marketing agency WeQ Influencers, run by mobile advertising firm WeQ, has officially partnered with video platform TikTok. The partnership aims to help brands and agencies create native advertising campaigns on the platform. WeQ Influencers launched earlier this year and has already delivered a number of campaigns on TikTok, Instagram...
