Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
The US Federal Trade Commission (FTC) has released a new guide ‘Disclosures 101 for Social Media Influencers‘ which aims to inform influencers on how and when they should disclose their partnerships with brands to their followers to comply with the law. The guide includes pointers on when a disclosure is...
Whalar has today released its 2020 Influencer Trends Report, a definitive guide for marketers to the cultural and visual trends that will arise in the industry next year. Having analysed more than 15,000 creators around the world, the biggest trend Whalar predicts is the continued rise of influencer advocacy,...
Bristol-based content and influence agency Fourth Floor Creative is launching a new series of content marketing events to educate food and drink brands on social video. Big social media names will lift the lid on their success secrets at the Bristol networking Takeaway events, the first of which is taking...
Global measurement and data analytics company Nielsen has launched a measurement solution to help advertisers assess the effectiveness of influencer marketing. The Nielsen Influencer Brand Effect solution is a measurement tool designed to help brands and agencies measure the effectiveness of their influencer marketing activity against brands’ goals and metrics...
On October 22 and 23 the Influencer Marketing Show hit London’s Old Billingsgate with record numbers through the doors. The dedicated Kindred Theatre and Case Study Theatre was host to a range of panel discussions and solo sessions covering the many facets of influencer marketing. From the science of...
Influencer marketing platform AspireIQ’s latest report ‘The State of Influencer Marketing 2019: An Analysis of the Social Media Ecosystem’ indicates marketers are increasingly repurposing influencer-generated content (IGC) on channels other than social like websites, emails, ads, and in-store as 90% of brands see value in it. More than two-thirds...
