Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
TikTok saw 375% year-on-year growth in the US last year in terms of time spent on the platform according to App Annie’s The State of Mobile 2020 report. In addition, App Annie revealed that US consumers spent 85 million hours on the platform, up from 15 million the previous...
Instagram has finally started testing direct messaging (DMs) on the web on a small number of the platform’s users across the globe as it looks to respond to the rising trend of private messaging. Private messaging, groups and Stories are the three “fastest-growing areas of online communication,” according to...
With the tough job of narrowing down the entries and deciding a winner for each of the 23 awards up for grabs at the 2020 Influencer Marketing Awards, these judges will be scoring a range of factors for each submission received. The mission is to recognise and reward campaigns that...
Today, the Advertising Standards Authority (ASA) and Medicines and Healthcare Products Regulatory Agency (MHRA) published new guidance about advertising Botox and other botulinum toxin injections in the UK after finding illegal marketing of the cosmetic procedure on social media. Under the advertising rules, promoting such treatments to the public on...
French influencer startup Hivency has raised €4 million to expand its team and become a leader in micro-influencer and customer advocacy marketing technology. The funding from Alliance Entreprendre, Pauline Duval, CEO of the Duval group and business angels will allow the company to increase its current team of 60 employees...
Former Love Island star Molly-Mae Hague is the latest reality star to be reprimanded by the Advertising Standards Authority (ASA) for breaching the CAP code. In September last year, the Love Island reality star shared a picture on Instagram of herself wearing a coat from online retailer Pretty Little Thing,...
