Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
This week, TikTok announced in an email to Creator Marketplace users it will be rolling out new campaign reporting features on its TikTok Creator Marketplace app. “With a new decade underway, what better time to take your TikTok campaign measurement into the future! We are proud to announce an important...
Hearst UK is partnering with digital talent agency Sixteenth on the launch of the Hearst Influence Network to leverage the editorial talent across its network. The publisher of 26 brands, including Elle, Cosmopolitan, Country Living and Esquire, hopes the in-house talent and influencer initiative will grow and develop Hearst’s...
Influencer marketing agency The Fifth has just announced the launch of a new diverse, social-first talent management agency, The Fifth Talent. The news follows a successful first year for The Fifth, which continues to grow its international reputation and work with leading brands including TikTok, Lucozade and Marc Jacobs. Born...
Target’s head of influencer marketing, Karyn Spencer, has joined Whalar as SVP of partnerships, a newly created role. Spencer joins following a period of rapid growth for Whalar’s US business and she will be tasked with expanding the company’s relationships with both brands and creators. Spencer brings...
This year, the influencer marketing sector will see more growth, deeper impact, and greater reach according to Linqia’s fourth State of Influencer Marketing 2020 report. The study surveyed 192 marketers on how brands and agencies are using influencer marketing and how they plan to leverage the channel in 2020....
Influencer marketing platform CreatorIQ announced today that it is expanding into France and Germany as part of its growth strategy as demand for influencer marketing software increases. This follows a successful year for the company, having received a $12million investment from TVC Capital and Unilever Ventures, and opened its EMEA...
