Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Pinterest told Search Engine Journal it is currently testing a number of new shopping features on the platform to make shopping easier for Pinners who visit the platform to look for inspiration. These include product ratings, Popular, and “Best Seller” labels to draw more attention to product pins in the...
Twitch has been testing a new feature called Watch Parties with a select number of creators in October last year. Watch Parties allow creators stream Amazon Prime Video content to viewers on Amazon Prime. In April, Twitch allowed top Twitch live-streamers in the US to host Watch Parties. Now, Watch...
The Influencer Marketing Awards’ Rising Star category recognises the success of individuals that have not long entered the influencer space who are excelling in their area of work. Following a final judging round where the shortlisted candidates voted for by the influencer marketing industry were interviewed by the esteemed judging...
The Advertising Standards Authority has published AdHelp’s information for influencers in New Zealand titled “Influencers: Making it clear that ads are ads” to highlight the importance of clearly identifying advertising, including influencer advertising content. The new guidelines outline that an influencer may “be an advertiser” and “may act as...
We spoke with featured influencer agency, Open Influence, to find out what brands should be measuring, how they go about influencer selection and the ways the industry has changed since the company was founded. What sets you apart from others out there in the space? Our approach is unique. Though...
Word is out that this month, creators will be able to create and sell merchandise to fans via Teespring directly from the TikTok app. The new partnership with creator commerce platform Teespring allows creators to include links to their Teespring products in their videos. Creators will be able to create...
