Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Influencer Intelligence’s latest ‘Rise of the Nano Influencer’ report found that nano influencers have been the most popular influencer tier over the past 12 months. The company surveyed 359 marketing specialists on the newest emerging tier of digital influencer. Nano influencers are typically classified as content creators who have...
YouTube has announced a multi-year $100 million fund dedicated to “amplifying and developing the voices of Black creators and artists.” CEO of YouTube, Susan Wojcicki, outlined in a blog post what the company plans to do to help support the Black community and do better as a platform. The fund...
Chinese e-commerce giant and pioneer of shoppable videos Alibaba is looking to recruit over 100,000 international influencers this year – rising to 1 million by 2023 – to help brands sell more across the globe through the group’s international retail platform, AliExpress, which claims to have 180 million annual active...
Instagram has hired Melissa Waters as global VP of marketing at Instagram. As Instagram’s head of marketing, she will be responsible for leading brand and product marketing for its 1 billion-plus monthly users. Waters replaces Gedioen Aloula, who joined Instagram a year ago from HP. Most recently, Waters was...
We sat down with one of the featured influencer marketing agencies, The Influencer Marketing Factory, to find how they could help you get in front of Gen Z and Millennials. What sets your agency apart from the rest? We are a 100% remote influencer marketing agency, always in the loop...
In August 2019, a group of YouTubers filed a lawsuit claiming that YouTube’s algorithm discriminates against their LGBTQ-focused content by restricting recommendations, making it difficult to earn ad revenue. The company denies it discriminates against creators. At a hearing on Tuesday the US judge said she will issue a...
