Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Spotify has just announced the global launch of its new video podcasts. At launch, the new feature allows both free users and Premium subscribers to access the video content from a select group of creator podcasts. Spotify says that listeners will be able to listen to or watch those podcasts....
Influencer marketing platform CreatorIQ has raised a $24 million funding round led by Kayne Partners Fund (the private equity group of Kayne Anderson Capital Advisors). Other participants include TVC Capital and Unilever Ventures. The Series C round will fund growth in five strategic areas of CreatorIQ including user experience, data...
Despite the huge growth of TikTok this year, the Chinese-owned app’s future remains uncertain following various investigations over data privacy concerns. The Australian Government is questioning whether TikTok should be allowed to operate due to the risk it may pose to users around potential foreign interference and data privacy...
Google has launched a new advertising platform, Shoploop, a mobile-only video shopping platform that allows brands and influencers to create short videos to promote their products and share reviews. The Shoploop experience is more interactive than scrolling through images on traditional e-commerce sites. All Shoploop videos are shorter than 90...
Shopping inside the Instagram app is going to become much easier. Today, Instagram is rolling out a dedicated Instagram Shop page in the Explore tab that showcases different brands and products users can purchase. The feature is rolling out first in the US, with plans to expand globally in the...
Snapchat has announced that Brand Profiles will be starting to roll out to selected brands, which will make it easier to advertise on the platform, enabling store integrations, permanent collections of posts and stories, AR lenses, and more. Brands will have their own profiles on Snapchat and will beta test...
