Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
TikTok has partnered with brand safety platform OpenSlate to “ensure a positive and safe environment” for brand partners advertising on the platform. Through the partnerships, TikTok says brands can feel “confident and comfortable” that their ads will be served alongside brand-safe content. With the introduction of the TikTok Brand Safety...
The Influencer Marketing Show Global has revealed the first line up of speakers for the virtual event in November. We thought it would be a great opportunity to get to know some of the speakers who’ll be taking part in this first-ever virtual event, which is taking place from...
TikTok has launched an in-app and out-of-home (OOH) advertising campaign in the UK to celebrate Black History Month with its Afro-Caribbean creators and artists. The #myroots campaign will appear across billboards and online until the end of October. The campaign features singer and songwriter Cat Burns, freestyle footballer Jeremy Lynch,...
Today, Instagram is celebrating its 10th birthday and is launching several new features to mark the occasion. Instagram is giving users access to ‘Stories Map’. This feature is a private map and calendar of the Stories you’ve shared over the last three years, so you can look back at...
Intellifluence is an affordable, end-to-end influencer marketing platform. We caught up with them to find out more about the challenges they are solving, how the dashboard streamlines workflow and how they verify influencer data. There are lots of influencer marketing agencies, tech platforms, and SaaS, which is why we have...
Influencer marketing agency Takumi’s latest report found that in the last 12 months, almost three-quarters of the marketers surveyed (73%) have allocated more resources to influencer marketing, with spending particularly increasing in the retail (79%), legal (79%), and manufacturing (75%) sectors. Despite the COVID-19 pandemic and its impact on...
