Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
You may remember the competition that Makeup Revolution launched in March to find the best beauty creators on TikTok – the #CreatorRevolution competition hashtag gained over 5.3 billion views, showing that seeking talent on TikTok drums up a significant amount of engagement. TikTok’s campaign with Storm Management and Rimmel...
In September 2020, the UK’s independent data authority, the Information Commissioner’s Office, introduced the Age Appropriate Design Code, allowing companies a year to comply following concerns relating to privacy, inappropriate advertising, and tactics to keep children online for long periods of time. The Information Commissioner’s firm decided...
The programme will empower and equip small business owners with practical tools and social commerce opportunities available on Instagram, inspiring them to boost their businesses online. Throughout the pandemic, particularly over the past year, Instagram has launched a host of functionalities to support businesses globally, helping them connect with their...
First up, we caught up with Paulina Anna Solway, 2020’s IMA Rising Star. Paulina was the Managing Director at influencer marketing agency, Pulse Advertising. When awarding Paulina, the judges commented on the fact that she “showed expertise way beyond just researching, selecting and working with influencers”. Neve Fear-Smith wanted...
Regulations from the Advertising Standards Authority in the UK are tightening rules and guidelines making it compulsory for influencers to declare when a post is an ad, when a post has been paid for, and also banning the use of filters when promoting beauty products. These regulations mean that content...
The new ‘limits’ feature is one that users can switch on in order to hide comments or messages from those who do not follow or those who have just started following them. Instagram has introduced this feature off the back of spikes in mass abusive messages from those “who simply...
