Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
In 2020 and 2021, TikTok was the platform playing a large role in fashion week, working with content creators and world-famous brands to produce online event coverage. In 2022, Instagram is going from URL to IRL, collaborating with content creators to promote fashion week opportunities. According to The Business of...
The inaugural US Partnership Awards will be the first of its kind, recognising the importance of modern outcome-based partnerships that drive customer value, loyalty, and growth, including the celebration of the immense value that influencer partnerships have on modern marketing. Founder of the Partnership Awards, Matthew Wood, says: “As brands...
Last March, when live social audio was a hot topic for many, Jake Poses, LinkedIn lead for video, creators, and events said that the professional networking platform was doing “early tests to create a unique audio experience connected to your professional identity,”. LinkedIn’s live audio offering, set to be...
Looking to democratise fashion trend analysis and support the billion-dollar and growing creator economy, The Edit Advisory announces the launch of Tea Creative, the high fashion trend analysis subscription service exclusively for influencers, YouTubers, bloggers, and other fashion content creators. The total value of the creator economy is estimated at...
If it’s reach, targeting, engagement, and ROI you need, don’t think advertising – think influencer marketing. With consumer trust in advertising waning, and privacy regulations, and third-party cookie deprivation impacting the future of targeting and measurement, this emerging channel is set to become a cornerstone of growth for brands...
Social media influencers have become an effective and agile tool for marketers over the last decade. They help to build trust with consumers and produce entertaining content that results in conversions. It’s no wonder this role has started to expand into a more diverse range of contributors. Among the...
