In an ‘industry first’, influencer marketing platform Takumi has stopped using follower numbers to measure campaign impact and cost. Instead, it will focus on the number of ‘guaranteed impressions’ generated
Talking Influence is extremely excited to launch its first ever
Influencer 50
– a definitive list of the year’s most important and influential people driving influencer marketing forward, as voted
Klear, an influencer marketing technology company, today announced that it will be partnering with Hootsuite, a popular social media management solution, to provide enterprise brands with a comprehensive set of
The ASA has launched a new guide for social influencers in conjunction with the CMA to help them stick to the ad rules.
The Advertising Standards Agency (ASA) have launched
According to research from global affiliate network Awin, around 62% of sportswear and fitness brands have used social media influencers to promote their products, with two-thirds of content creators
Influencer marketing on Pinterest is all about great content and making sure that content can be found. With this in mind, Pinterest is embracing influencer marketing further as it provides
According to research from influencer marketing platform Takumi, 30% of Instagram users in the UK are more likely to purchase a product or service if they see it promoted by
In wake of recent headlines around the problems of fraud and fake followers in the influencer marketing industry, L’Oreal’s Active Cosmetics Division has taken measures to ensure transparency
Made in Chelsea star Louise Thompson apologised for breaching advertorial rules while promoting a facial brush product on Instagram. The Advertising Standards Authority (ASA) banned Thompson’s Instagram story for
Photo by Vivien Garnes
Upfluence, a leading SaaS influencer marketing platform, announced that it successfully raised $3.6 million in Series A funding. The round was led by the tech
Facebook Watch is now available worldwide following its launch in the US a year ago. The video-streaming service allows users to discover great videos that appear in Watch – from
Influencer ranking, discovery and AI-driven analytics form Deep Social has announced that the company is permanently discontinuing their service and are commencing a winding down process of the company,
