Influencer marketing platform Buzzoole has launched what it claims to be the industry’s first influencer marketing benchmarking report to help address common measurement issues around the effectiveness of influencer
With the all-important Judging Day taking place this week, what will the judges be looking for in the entries submitted for this year’s Influencer Marketing Awards? These are
Influencer marketing platform ZINE has announced a new tool to improve accountability and transparency for Instagram campaigns after their report found that 50% of marketers say they find influencer marketing
Influencer marketing platform Tribe has launched Content Campaigns, offering marketers on-demand content from its tribe of creative influencers. Clients can access a range of content creators who can essentially
Judging Day is looming for the Influencer Marketing Awards and the judges are certainly going to have a tough time debating, discussing and analysing all of the creative entry submissions.
Pinterest has partnered with French data insights company Launchmetrics to provide insight and training to the Launchmetrics’ community. Together, they will help brands and influencers gain insights into their audiences,
16 social media celebrities have agreed with CMA to change how they label their social media advertisements. Celebrities including Ellie Goulding, Rita Ora, Zoella and Alexa Chung have said they
Connecting brands with the right influencers is a task in itself and there is no question about the importance of getting it right. For small brands especially, finding the right
The Influencer Marketing Awards entries are now closed! Judging an awards ceremony can be a tricky task, especially when you have so many different creative entries to contend with. That’
With everyone calling for more rules around paid advertising on social media, South Africa’s Advertising Regulatory Board (ARB) is proposing new rules for social media ads to protect users
Instagram rolled out Stories in 2016 and has since been introducing new ad products to the feature. More and more brands have been attracted to the idea of linking their
The Influencer Marketing Show 2019 (IMS) returns with a bang to Old Billingsgate, London on October 22-23. It will be another jam-packed two days with informative panel sessions,
