Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
The partnership marketing sands are shifting and the landscape is progressing, and it’s really important not to ignore this change and opportunity. The channel is dynamic and offers the perfect opportunity to meet consumer needs whilst delivering the outcomes desired by markets and brands in the performance, affiliate, and...
It is not uncommon for black creators to face unique systemic barriers across the creator industry, including but not limited to disparities in compensation and attribution, and toxic experiences. Snapchat believes that one of the ways the platform can help remove some of those barriers is to provide mentorship and...
The US Partnership Awards, hosted by PerformanceIN and Talking Influence, are taking place on September 7, at the legendary Sony Hall in the heart of New York City. Created to reward exceptional partnerships that fuel customer value, creativity and growth, the USPAs will focus on partnership marketing across the board,...
Today is National Social Mobility Awareness Day in the UK – but with just 12% of creative industry staff hailing from working class backgrounds, there is still much work to be done to give all young people equal access. Niki Herring, director of the UK’s only all-female influencer agency, ChannelMumTalent....
For content creators, it is essential to have a strategy when it comes to expanding your reach, as well as retaining your current audience. In order to truly engage a committed audience, content creators may consider setting up a subscription for their content. Platforms like Patreon, OnlyFans, and Twitch all...
That’s a wrap! For the first time since 2019, Talking Influence hosted the Influencer Marketing Awards in person at London’s Sheraton Grand, and it went off without a hitch. Following last year’s virtual ceremony, it was great for key players to come together under one roof and...
