All-in-one influencer marketing platform Mavrck has acquired influencer search SaaS platform GroupHigh for an undisclosed amount. The acquisition will help increase the size of Mavrck’s influencer search
Social marketing agency WeQ Influencers, run by mobile advertising firm WeQ, has officially partnered with video platform TikTok. The partnership aims to help brands and agencies create native advertising campaigns
In true British summer fashion, the day of the Influencer Marketing Summer Social (August 14) was a pretty soggy one. As everyone was wondering where the sun had gone this
Pinterest has announced it is opening a new office in Sydney to serve users, creators and businesses in Australia and New Zealand as demand for the platform grows. Nearly four
Ogilvy UK has announced a new partnership with influencer marketing platform Takumi to expand the agency’s InfluenceO tool to allow clients to effectively execute multi-market campaigns with influencers
S4 Capital’s creative digital production company MediaMonks has merged with Dutch influencer marketing firm IMA to expand its digital marketing offering. S4 acquired IMA for €10 million and the
The U.S Navy has created its first YouTube creator campaign in the hope of recruiting more tech-savvy employees. By tapping into digital video and YouTube creators, the Navy
After its rip-roar success this year, the Influencer Marketing Awards (IMAs) return bigger and better for 2020, putting a spotlight on the very best marketers, brand campaigns and technology
Influencer 50 is back for 2019 to celebrate and recognise the year’s most influential and inspiring individuals that are driving the influencer marketing industry forward, as voted for by
Brands are investing more in influencer marketing with marketers predicted to spend a whopping $8.5 billion on influencers this year, reaching a further $10 billion in 2020, according to
California-based company, Seed, which produces beautifully designed probiotic supplements, has recently started to require its social media influencers to pass an exam before they can endorse any of the
Today, Instagram will be hiding public like counts on posts for Instagram users in Australia, Brazil, Ireland, Italy, Japan, New Zealand and Canada, to “remove pressure” on users. Instagram began
