Amazon’s Influencer Program will now give influencers vanity URLs that lead to a personal storefront on Amazon.com, where they can promote products that they sell on Amazon. At
Performance-based influencer marketing platform Linqia has announced a new end-to-end solution, the Enhanced Shopper solution. It allows marketers to drive sales at a specific point of purchase
The Influencer Marketing Show has today announced its partnership with the Influencer Marketing Hub for the 2019 event to promote the positive and innovative work happening in the influencer space.
The Influencer Marketing Association has launched to protect the authenticity and ethics of influencer marketing as the industry continues to expand. The US-based association was founded by influencer marketing
BrandTotal, an intelligence platform for marketers, analysed how major US cosmetics brands are utilising paid social media to achieve their brand goals over a 60-day period.
Surprisingly, the new
YouTube was accused of violating the US Children’s Online Privacy Protection Act (COPPA) and has been fined a record $170 million by the Federal Trade Commission (FTC). In the
The UK advertising watchdog’s latest report calls for brands and content creators to clearly label social media paid-for posts as it found that members of the public are
The Audited Media Association of Australia (AMAA) has formed a new industry council for local influencer marketing (AIMCo). The aim of the council is to create a collaborative forum to
The Influencer Marketing Show is the place that educates brands, agencies, tech platforms and content creators about the latest happenings in the influencer marketing industry across two days. Want to
Global retail network Bazaarvoice has announced the acquisition of Influenster to enhance its product reviews and user-generated content. The takeover merges Influenster’s community of everyday consumers with Bazaarvoice’
Oslo-based influencer marketing platform, inzpire.me, has confirmed it has raised €1.2 million in a round led by Schibsted Media Group. This round brings the company’s total
In what’s being described as a big move for the company and industry in general, beauty cosmetic giant Estée Lauder has announced that it’s committing 75% of its
