Instagram ‘Gifts’: Prototype Feature Could Be a Lifesaver for Influencers
Meta bolsters its paid opportunities for creators.
Influencer Marketing1769
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
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The Role of an Influencer Strategist
Due to Apple’s privacy update in iOS 14 and the acceleration of e-commerce adoption from Covid-19, digital marketing costs have skyrocketed since last year. TikTok has experienced wild price volatility as user growth and advertising demand continue to surge. Meanwhile, Facebook’s average CPM has reportedly spiked by 61%...
In the Future, Will We ‘TikTok’ Instead of ‘Google’?
The speed of innovation across services and apps is increasingly rapid as the world becomes more connected than ever before, but with it comes disruption and the need to rethink how we deliver content and information. Since the internet became fast enough and cheap enough for every household to be...
Is User-Generated Content the New Influencer Marketing?
Working in social media, user-generated content (UGC) and influencer marketing are two terms that have been ingrained in my vocabulary from the very start of my career. My team and I are constantly discussing ways in which UGC and influencers can form part of our social media strategy to deliver...
Instagram Shifts “Company Priorities”, Scaling Back Shopping Features
The Live Shopping feature will be axed in October 2022.
The Most Important Professional Skills, According to LinkedIn Creators
In recent research, LinkedIn compared the top-rated skills that professionals held in 2015, with those for the same jobs today. By identifying the skills that rose to the top, we’re able to understand the top skills in demand today. The top 20 skills were featured in more than three-quarters...
