Size Does Matter: Macro-Influencers Come Out on Top on TikTok
A recent study indicates that TikTok is providing brands with the best value for their investments.
Influencer Marketing1799
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Check out the latest posts
Will Meta Sacrifice Influencer Marketing?
Reports have emerged that Meta might implement an ‘ad-free’ subscription. But how do these tiers cooperate with influencer marketing?
Adios Authenticity: What Does Naomi Campbell’s PLT Partnership Mean for Influencer Marketing?
As authentic partnerships become evermore important in influencer marketing, celebrity collaborations like Naomi Campbell and Pretty Little Thing leave audiences confused.
Helping Creators Meet Their Financial Responsibilities
San Sareen, impact.com Director (EMEA) Influencers & Creators, tells us how the company’s platform helps creators to manage both their finances and their wider partnership business.
Week in Review: The Problem With TikTok Search Ads
Everything you might have missed from the past week in influencer marketing and the creator economy.
Tech Review: impact.com’s Creator Platform
We take a look at impact.com innovative new platform, which aims to help brands and creators bridge influencer and affiliate marketing.
