Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Television has long been used as an influencer channel, often combined with celebrity endorsement in the form of commercials. The problem with TV, including programmatic TV, is that brands are still reaching a broad spectrum of consumers rather than niche segments. In contrast, with influencer marketing, brands can reach a...
Buzzoole has become the first influencer marketing platform to launch an integration with Instagram that will allow brands to analyse ‘stories-based’ influencer marketing campaigns. As part of the integration, analytics has been introduced to the Buzzoole reporting dashboard, giving brands access to in-depth and real-time data on views and comments...
Influencers are enjoying more sponsored partnership opportunities than they did a year ago, according to a study in March from Activate. In addition, 62% of marketers are set to growth their influencer marketing budgets this year as the channel continues to strive as an avenue for advertising and marketing performance....
With 60% of consumers consulting blogs, vlogs or social media posts on products before considering a purchase and influencer marketing generating up to 11 times the ROI of traditional advertising, advertiser performance programs need to embrace long-tail influencers, also called micro-influencers, as a vital element. But how do you tangibly...
YouTube has announced a new division dedicated to beauty and fashion content partnerships, which will be led by best selling author and editor Derek Blasberg. Reporting to YouTube’s VP of content partnerships Kelly Merryman, Blasberg will be responsible for cultivating relationships with brands and high-profile individuals in the industry...
The Cannes Lions International Festival of Creativity returned this week (June 18-22) to recognise and reward the best organisations involved in creativity, advertising, media, technology and innovation. With the growing progression of digital and influencers using social media over the past year, the annual event drastically reshuffled its program and...
