Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
I’ve worked in the arena of children’s and youth marketing for nearly a decade and in that time, I’ve seen the birth and rapid rise in influencer marketing. Last year we commissioned a study ‘Content State of Mind’ which identified younger audiences particularly as being keen to...
With influencers on the rise, over three quarters (79%) are set to create more branded content and posts for brands, according to research from influencer marketing platform Mavrck. This figure is further backed that a third (32%) of influencers have already started producing branded posts, while 17% plan to do...
