Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Partnering with influencers as a way for brands to rack up mentions, likes and comments and reach new audiences is on the rise. Defining what makes a great campaign is crucial for brands to understand, and some have done it better than others according to data from InfluencerDB. The results...
Although influencer marketing is growing at an extortionate rate and over three quarters (77%) are set to create more branded content for brands, it’s not always as rosy as it seems. This week, Australia’s Federal Government has come under scrutiny for investing more than $700,000 of taxpayer...
Major sporting events like the Olympics and World Cup have always awarded gold medals to athletes as well as golden opportunities, particularly in the form of lucrative advertising possibilities. The rule of thumb is, the more a player wins, the more advertising deals that come their way. Some might say...
Social media app Instagram has become the primary platform for influencer marketing globally, according to data from Goldmedia in association with eMarketer. Looking at the DACH region – which includes Austria, Germany and Switzerland; Instagram was the most popular social platform in terms of influencer marketing spending with a 34% share...
Last week Twitter removed millions of fake followers and bot accounts in a ploy to restore trust in microbloggers and encourage healthy conversation on the platform as part of a crackdown to stop misuse of the site. As a result, users with larger followers may have seen a major drop...
In 2014, 3.2 billion people, or nearly half the population of the planet, reportedly tuned in to watch the World Cup on TV, with as many as one billion watching the Germany vs Argentina final. Even ‘back in those days’, a cool 280 million people also watched online or...
